Eligibility
- All shopping malls in Hong Kong are eligible to join
- Participating organisations must complete the online application form and submit details regarding the implementation of age-friendly measures and respective results
- The Organiser will evaluate and confirm the eligibility based on the information submitted
Benefits
- Enhance the understanding of “Age-friendly City”, as well as its recent development, trends, and good practices
- Optimise existing age-friendly measures to attract a wider range of customers of all ages
- Enhance image by informing customers and the public on the mall’s age-friendly measures
- Get the chance to share the experience of implementing age-friendly measures in newspapers, publications, websites and social media
- Use the Charter’s logo in events and promotional materials
- All participating malls can also join the Jockey Club Age-friendly City Partnership Scheme 2022 by taking a simple step*. A set of certificate and stickers of City Partnership Scheme will be distributed to all eligible parties in order to recognise their participation and contribution.
(*Check the box of “We would also like to join the Jockey Club Age-friendly City Partnership Scheme 2022 with the information provided above” in the application form)
How to join?
Please complete and submit the online application form by 30 September 2022. For enquiries, please email to: [email protected]
Criteria for an “Age-friendly Shopping Mall”
There are 2 areas with a total of 10 criteria under the “Charter for Age-friendly Shopping Malls”. Participating malls must have fulfilled (or will fulfill) at least two criteria in each of the two areas: “Environment” and “Measures”.
Environment
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Criteria 1：
Barrier-free access/ facilities
Examples include:
- Automatic doors at main entrances and exits
- Weight of the doors and design of entrances and exits are convenient for all visitors. Elderly people and visitors with reduced mobility should be able to enter and exit the premises without the need for assistance
- Equipped with lifts and/or escalators
- Visitors with reduced mobility should have priority in using some of the lifts and should be clearly indicated
- Appropriate and safe ramps should be provided as an alternative to stairs
- Accessible toilets should be available for wheelchair users and those with reduced mobility
- Corridors and passages should have sufficient space for all visitors, including wheelchair users to move around
- Adequate signage should be placed prominently at main entrances and exits, clearly indicating the locations of accessible entrances, lifts and escalators, and the routes to such facilities
Criteria 2：
Comprehensive safety measures
Examples include:
- Public spaces and walkways should be smoothly paved and easy to identify
- Finished with slip-resistant flooring, especially on a declining slope
- Escalators should be set at a proper speed
- Lifts should be equipped with audible signals to indicate door opening/closing and arrival at different floors
- All staircases should have handrails installed, and each step should be of an appropriate height
- Use contrasting colours or warning signs in potentially hazardous locations such as the edge of each stair step, escalator landing platforms, and driveway intersections at the parking lots
- Appropriate signs should be present on glass doors at entrances and exits to prevent visitors from walking into clear glass
- Lighting should be bright enough to ensure that visitors can clearly identify the environment and perform activities safely
Criteria 3：
Clear signage and directions
Examples include:
- Directional signs should be displayed in large font in prominent locations and at suitable eye level to provide information such as entrance and exit routes, floor numbers, restrooms, lifts and information desk locations
- Clearly showing different ways to get to destinations (e.g. lifts, stairs)
- Restrooms should be marked with large, legible symbols in contrasting colours
- Design of lift buttons should be simple and easy to understand
Criteria 4：
Comfortable shopping space
Examples include:
- Adequate and hygienic washrooms in convenient and accessible locations; floors should be kept dry and level
- Adequate and comfortable seating
- Indoor environment should be kept at a moderate temperature with good air ventilation
- A softer tone should be used when designing interior spaces and lighting
Criteria 5：
Space planning that caters for all
Examples include:
- Entrances and exits should be at locations easily accessible by public transport
- Pick-ups and drop-offs at main entrances and exits for visitors who arrive by vehicle
- Space planning should take into account the needs of different people, such as providing toilets with sufficient space for carers to accompany the elderly or provide immediate assistance
Measures
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Criteria 1：
Training for staff to support different customer groups
Examples include:
- Training for staff to improve their understanding of specific customer groups (e.g. assistance that senior citizens may need due to reduced hearing, vision, mobility, or cognitive skills)
- Training for staff to improve their ability to cope with accidents and emergencies
Criteria 2：
High-quality customer service
Examples include:
- Pay attention to visitors’ needs and provide immediate and appropriate assistance when needed (e.g. assisting people with reduced mobility in entering and exiting the mall, providing information about the mall, etc.)
- Treat visitors of all ages with respect, and provide professional and high-quality customer service
- Provide priority services for those in need (e.g. setting up priority enquiry desks for the elderly)
Criteria 3：
Age-friendly management culture
Examples include:
- Create an age-friendly management culture and treat visitors and employees of all ages with respect
- Collect feedback from customers of different age groups
- Handle visitor enquiries, comments and complaints in a timely manner
Criteria 4：
Products and services that cater for all ages
Examples include:
- Introduce diverse merchants suitable for all ages, including products and services tailored to the needs of the elderly
- Offer discounts or specific shopping arrangements (e.g. senior discount days)
Criteria 5：
Promote intergenerational harmony
Examples include:
- Provide spaces, facilities and/or host events that encourage interaction between different generations